7. Online Marketing
Google Ads Remarketing
We use Google Ads to advertise our website in Google search results and on third-party websites. As far as you have given your consent according to Art. 6 (1) 1 lit. a) GDPR for every visit of the website the so-called remarketing cookie of Google is set by Google, which allows the automatic displaying of interest-based advertising using a pseudonymous cookie ID and information about your website visits. After the purpose of use has ceased to exist and the use of Ads Remarketing has ended from our side, the data collected in this context will be deleted.
Any data processing that goes beyond that scope takes place only if you have allowed Google to associate your web and app browsing history with your Google account and to use information from your Google account to personalise ads that you see across the web. If, in such a case, you visit our website while being signed in to Google, Google will use your data together with Google Analytics data to build and define audience lists for cross-device remarketing. For this purpose, Google will temporarily join your data with Google Analytics data to build audiences.
Google Ads is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. Here you can see the up-to-date certificate. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.
You can revoke your consent at any time with future effect by clickng the remarketing cookie via this link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser.
Google Maps
This website uses Google Maps for the visual representation of geographical information. Google Maps is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). This serves to safeguard our legitimate interests in an optimised presentation of our range of services and easy access to our locations in accordance with Art. 6 (1) 1 lit. f) GDPR that are overriding in the process of balancing interests. When using Google Maps, Google transmits or processes data about the use of the Maps functions by website visitors, which may include in particular the IP address and location data. We have no influence on this data processing.
Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.
To deactivate the Google Maps service and thus prevent data transmission to Google, you must deactivate the Java script function in your browser. In this case Google Maps cannot be used or can only be used to a limited extent.
Further information about data processing by Google can be found in Google's privacy policy. Terms of Use for Google Maps contain detailed information about the map services.
Data processing is carried out based on an agreement between jointly responsible parties pursuant to Art. 26 GDPR, which you can view here.